About Controlla
Everything about where we started and where we're going
Why We Started Controlla
As agency owners ourselves, we experienced firsthand the nightmare of tracking hundreds of digital assets while ensuring accurate billing. Too many late nights were spent reconciling invoices, discovering unbilled services, and explaining to clients why their hosting renewal wasn't included in last month's invoice.
We couldn't find a solution that actually understood how agencies work, so we built one. Controlla was born from our collective frustration and determination to never miss another billable asset again.
Our long-term mission is to give professionals complete confidence in overseeing the assets critical to their operations, while ensuring every service accurately generates the recurring revenue it should
Our Journey
2022
•
Q1
Foundation
Controlla was founded with a vision to revolutionize digital asset management for agencies.
2023
•
Q2
Beta Launch
First beta release with core features for asset tracking and billing automation.
2024
•
Q1
Multi-Region
Expanded to serve agencies in 6 countries with localized billing support.
2025
•
Feb
Smart Dashboard with Management by Exception
Launched comprehensive reporting and analytics platform with advanced insights and API access.
- Active Accounts
- 600+
- Revenue Tracked
- $4M+
- Countries
- 6
- Assets Managed
- 25K+